Why Businesses Offer Free Tasting

Why Businesses Offer Free Tasting

1. Sincere attitude. They hope that customers can understand the taste, characteristics and quality of their products through direct experience, and dispel customers' doubts about food safety and taste with an open attitude to express their sincerity;
2. Door-to-door effect. They use a small request (welcome to taste) to try to make customers accept a bigger request (welcome to buy our food), so many businesses will provide tasting services, which is also a classic theory of marketing psychology, the so-called "long line, big fish" concept;
3. Social exchange/social reward theory. This theory believes that all interpersonal communication behaviors are accompanied by the exchange of interests. Some are material interests, and some are spiritual interests. And people always want to get excess returns for their efforts, even if they can't, at least get a fair exchange. Based on this, there is the so-called "eat people's mouths and take people's hands" mentality: some customers may buy some goods in exchange for free tasting under the enthusiastic service of the merchants, which is why merchants are willing to be enthusiastic in free services.